i guess we’re a company now … ?

_end-of-the-world_2433119bit’s 2013 and the world didn’t end.

i guess that means we can keep this company going. two years in and we’ve finally reached the point where we don’t have to build web sites to keep food on the table and a roof over our heads. Denny DP’d a feature last year, is finishing another as Gaffer right now and continues to gather a steady stream of production and live event work. Kendall’s juggling all our potential and current clients while augmenting her income doing the one thing in the world she loves as much as filmmaking – hula – and me, i’m … doing what i do.

2012 was definitely good to us. we booked our first commercial campaign, won our first commercial award and delved into theatre the first time as a company – garnering some decent reviews and a wee spot of press. if all goes well this year, we’ll be shooting our first company feature film, getting our directors some commercial work and helping launch a small slate of series.

main_aboutwhen we started this company two years ago, i guess i thought we’d be further along by now, but that was clearly naive. i didn’t really understand how much work it is to actually build something substantial and long-lasting. i was speaking with Sam Mestman of We Make Movies last night after attending a Hollywood Fringe festival townhall in Hollywood and he’s been building that organization for over five years now and they’re doing some amazing things, but growing companies like ours is hard, gradual work. it always takes more time than you think it will, but if you recognize the progress you’re making – no matter how small and insignificant it might seem close up – you’ll see over time that the progress is actually substantial.

if you get caught up in the tedium of the gradual day-to-day, it can seem like you’re banging your head against the wall for very little benefit. so i’ve made a habit of forcing myself every now and then to step back – like i’m doing right now in this post – to see the overall picture. to see where we were two years ago – building web sites for people just to pay our bills – to where we’ve come today – with an animated short, a transmedia property, a successful theatrical run, a full commercial campaign for a paying client, a slate of excellent directors we now rep, a nicely populated pipeline of finished, half-finished and incoming work and (best of all) no further need to build web sites for food – is no mean feat.

i’d like to take this moment to virtually pat ourselves on our collective back. i wonder where we’ll be in two more years. =)

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  • The fact that you can “build web sites for food” is pretty freakin’ awesome, if you ask me. Your ‘fallback’ is the bread and butter of plenty of folks!

    • i think it was our particular limited skill set – and broke ass actor clients – that made it so painful. blood from a stone, you know?

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