Hello, 2012

Alrighty then, New Year, what’s in store for the Superfreakos? I hate resolutions but think it’s good to reflect regularly on progress and set new/ refine continuing goals for yourself and business. Here’s what I’ve got in store for my end of things through the upcoming year:

Business Knowledge– Get it. All three of us have experience in different aspects of business. From managing people to sales to keeping the books, we all came into this with lots of real-world, on-the-ground experience, but no real formal training. No, I’m not going back to school, but there are a ton of resources out there for someone looking to round out there knowledge with more classic business education. iTunes U and MIT OpenCourseWare are a couple examples, but the US Small Business Administration also has some good resources for small business owners as well. I’m hittin the books.

Selling– Practice. By this I mean getting more comfortable discussing our projects and company with other people. We are doing good work and have some projects I really love in the pipeline, but this business requires an ability to get other people excited about stuff as well. Chad’s great at this, but while he’s focusing on the creative, I as the company producer need to be sure I am maximizing opportunities. My first instinct is to bury myself in more books and online resources but honestly, I just need to get out of the office and meet more people.

Writing– Do some. I have quite a few projects on the back burner that need some love. I do think they have some really exciting potential but right now everything is sitting in books and notes and weblinks and computer files, not in synopses and treatments and scripts. Until they make that transition, they’re not really any good to anyone.

Industry– Pay closer attention to the trades. With so much work involved in starting a business, it can be easy to get wrapped up in your own little world of projects and contacts. I’ll be doing a much better job of keeping up on the rest of the industry this year, and where our little production company fits in it.

So thanks for reading and stay tuned! We have another crazy year ahead and if we make as much progress as we did in this one, who knows where we’ll be 12 months from now.

Aloha,

Kendall

P.S. If you’re also a first-time entrepreneur in business-development mode, check out eMinutes– they are forming corporations for FREE and I can’t tell you how much we’ve loved working working with them!

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